Establish Your Web Presence

View the rest of this slideshow to learn the Top 5 reasons for establishing or improving your web presence.

Reason #1: Credibility

You have more credibility by existing in cyberspace these days.

In the past, a business without a phone number or physical address would seem shady. Nowadays it is accepted that businesses must have a website and an email address. Basically, if you don’t have a website, you don’t exist.

Reason #2: Make a Good Impression

First impressions are extremely important. Not having a website or having an outdated and poorly designed website makes a bad impression and can drive business away. Someone who makes an effort to give a good first impression is perceived as more trustworthy and reliable.

Reason #3: Visibility

Gone are the days when people would look up a product or service in the Yellow Pages. Today with the internet potential customers just use search engines like Google or Yahoo (which are getting better and better). By not having a website you are losing customers.

Your website is also a cost effective way to market yourself or your services.

Reason #4: Your site is open 24x7

Your website works for you 24×7 with no labor costs. Your website markets your business and your skills for you while you sleep.

Reason #5: Extend Your Reach

If you are a small business, you rely on foot-traffic and referrals for your business. By leveraging the Internet, potential customers not within your immediate geographic area can also find your business.